TheyKnowYou is a free, educational tool that reveals how everyday AI prompts expose sensitive family data to third parties — and what you can do about it.
Every day, millions of Indian families ask AI assistants for help — with finances, health, school, relationships. Each prompt feels private. None of them are.
Third-party AI providers, data brokers and advertisers can combine seemingly harmless questions from different family members to build a detailed family profile — including income, health conditions, children's vulnerabilities and daily routines.
TheyKnowYou makes this invisible threat visible, using the same AI technology to show you exactly what gets exposed when your family uses AI.
Whether you're a parent, teacher, or digital awareness advocate — TheyKnowYou gives you a concrete, hands-on demonstration of AI privacy risks.
Understand how your family's daily AI usage reveals far more than you realise — income, health, children's emotions and more.
Use TheyKnowYou as a classroom demonstration for digital literacy, cyber safety and responsible AI usage lessons.
Run privacy awareness sessions for employees and their families using real, relatable Indian scenarios.
Demonstrate data privacy vulnerabilities in an accessible, visual format that resonates with non-technical audiences.
TheyKnowYou models a typical Indian middle-class family, with scenarios grounded in real-world queries each person might genuinely type into an AI.
Age 40–45
Financial queries, investments, loans
Age 35–42
Health, diet, wellness, lifestyle
Age 15
Emotions, relationships, online safety
Age 12 · Class 7
Homework, gaming, school life
You don't have to stop using AI. You just need to be smarter about what you share — and with whom.
Instead of "I earn ₹12 LPA", say "I have a mid-range salary." You'll still get useful answers.
Don't combine age + weight + condition in one prompt. Ask in general terms without identifying details.
Minors should never share their age, school name, location or emotional state with AI tools.
Know if the AI provider trains on your prompts or shares data with third parties before you use it.
Don't let all family members share one AI account. Cross-linking prompts creates a complete family profile.
Assume anything you type to an AI could be read by a stranger. Share categories, not specifics.
Everything you need to know about TheyKnowYou and your data.
No. TheyKnowYou does not store, log or share any prompts you enter. All data is processed in real-time and discarded. Results are saved temporarily in your browser's session storage only, and cleared when you close the tab.
TheyKnowYou simulates what is technically possible. Not every AI provider does this — but many data brokers, advertising networks and third-party integrations can and do build such profiles. The risks shown are realistic, not hypothetical.
Absolutely. TheyKnowYou is built for awareness and education. You're welcome to use it in classrooms, corporate training sessions, family workshops or any other educational context. It's free and requires no registration.
The analysis is powered by OpenAI's GPT-4o model via a secure backend. The model analyses all four family prompts together, just as a data broker would, to generate realistic and specific risk assessments.
Yes. The daughter's scenarios are designed to reflect realistic situations a 15-year-old might genuinely query. They are intentionally included to demonstrate that minors face the highest privacy risk — and to educate parents and children about online safety.
It takes less than 2 minutes. Choose scenarios, click analyse, get your privacy report.
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